Wende Zomnir (cofounder and chief creative officer of Urban Decay) is, and always has always been, deeply passionate about women's rights. Having supported organizations that empower women for years, she saw an opportunity for UD to get involved and help make a difference.

When you invest in women, everyone benefits. Research shows when given the resources and opportunities to work, women invest 90% of their income back into their families and communities. This not only enables them to put food on the table, but also allows them to pay for school and invest in their children's future. Educating and empowering women has proved to decrease violence (domestic and regional), decrease child marriage, and increase reproductive responsibility and health.*

Women's rights is a complicated landscape with many worthy causes, so we decided to pool together the money raised by The Ultraviolet Edge, which gives us the flexibility to support a variety of organizations that are doing incredible things to empower women.

Since launching The Ultraviolet Edge in 2015, we have donated $1.28 million to women's empowerment nonprofits. In 2017, we plan to donate another $1 million; this puts us well on our way to our five-year goal of $3 million.

There are many organizations doing amazing work to further women's rights around the world. We do extensive research to pick those organizations we feel embody the mission of The Ultraviolet Edge, and that have been verified and/or awarded by a third party.

Fix Eyeshadow Primer Potion is available at Urban Decay stores, at UrbanDecay.com and through our retail partners in the U.S. and select international markets.

Fix is a limited-edition warm beige matte shade of Eyeshadow Primer Potion.