6
indulgent
finishes

Our massive shade assortment includes more finishes than ever before.

Vitamin C and vitamin E provide a hit of antioxidants.

fully
loaded
formula

The pigment load is insane! Just one swipe of Vice Lipstick provides an unbelievable laydown of color.

Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion.

Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry.

Aloe vera, jojoba, avocado and babassu oils nourish and soften lips.

Illipe butter provides long-lasting moisture.

Wende’s
10
top picks

The shades she can’t live without—from bright to neutral, matte to metallized.

VICE LIPSTICK
HOW-TOS

With so many possibilities, where do you even start? Amanda Rodriguez, our artist in residence, gives you some of her pro tips.

To accentuate the Cupid’s bow, highlight with 24/7 Glide-On Eye Pencil in Heartless, a light frosted pink.

To add dimension and make lips look fuller, apply a Metallized or Cream shade to the center of the lip (over a Comfort Matte or Mega Matte shade).